FAQs — do not use them

If a question is asked frequently, it means you need that content on your site.

Why you should avoid using frequently asked questions (FAQs)

Avoid FAQs because they:

  • lead to duplicated content — it’s another page repeating the same information in a different way
  • cannot be front-loaded with the keywords making readability difficult
  • show up in search resulting in duplicated and competing information
  • become out-of-date easily.

Tips

If you get frequently asked questions, it means:

  • content is missing on your site
  • content is not where people expect to find it
  • your content needs to be restructured to meet your users’ needs.

Related information

Links

  1. https://www.gov.uk/guidance/content-design/writing-for-gov-uk#do-not-use-faqs
  2. https://www.stylemanual.gov.au/blog/infrequently-asked-questions-about-faq-pages#faqs
  3. https://content-guide.18f.gov/structure-the-content/
  4. https://gds.blog.gov.uk/2013/07/25/faqs-why-we-dont-have-them/

Utility links and page information

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